Normal text ads typically have a title, a short description, and your website URL. With extensions, advertisers can include more insights, effectively creating stronger calls to action that can translate into a much better return on their ad spend.
The cost per click on ad extensions is lower than on a search ad title.
They guarantee greater participation from advertisers
They increase the quality of the ads and generate lower conversion costs.
They increase engagement and influence the quality of ads.
Why are search ad extensions important?
Manual extensions allow you to create stronger ads, increasing your chances of attracting new customers. Google Ads performs automated extensions automatically with the intention of improving ad performance.